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Archetype (from ancient Greek: Archetyphon - ancient model), is the point of origin of a type of idea, character, human, or a state; a residue in humanity’s memory.

An archetype aggregates layers and layers of human experience – whether practical, cultural, or linked to survival that build over time patterns of thought – a form of established references. It can be read as a code containing information that affects our recurring behaviours, referenced across times, and cultures.  Early aspects of archetypes can be traced back to Plato – Plato's eidos, or ideas, were considered pure mental forms that were imprinted in the soul before it was born into the world.

In modern day the development of the concept Archetype is connected to Carl Yung. Yung found substantial connections between the content of human dreams and the mythologies of cultures.

According to Yung archetypes represent 4 main tendencies described as: providing structure. Connecting with others. the spiritual journey. Leaving a mark, making an impact.

Example of known archetypes such as the hero, the lover, the rebel – should not be read as symbols, they are much richer in information (i.e.: the shape of Heart Vs the lover). One way to read archetypes is as the card deck of possibilities of “being” – the possible cards, as if, one can pool from the deck of life.

A form of operating switch among potential ways to be and behave.


We understand archetypes as a mean to connect as humans, a shortcut to understanding the feelings and sensations of ‘the other’. But in their pre-set spectrum they are also limiting us. Because we are as if using them, while not participating in their creation and revision.

In the Lab we carry the question ‘what to do with our mind in the 21st century?’. Thus our impulse is to enter between the layers that make an archetype, as an attempt to reverse-engineer the “code” that composes it. To hack them and manipulate them and to continue to create them by new observations, as a space allowing further reflection upon humanity in the time we are living in.

What are the new threads? The differences? The discontinuities that morph into escape lines? The creative triggers?..

We present here 3 archetypes that we recently worked upon:




Gashash is a word in Hebrew that means literally - to touch and feel gently.

The Gashash is a fine-tuned instrument of sensitivity
Suspending its judgment, and focusing on the discernibility of the terrain
Not going some-where, but rather deepening it’s own sensitivity and continuously exploring fresh ways of corresponding and penetrating
Like a mycelium network that deepens its coverage through critical exchange

The gashash has one side deep in the unstructured chaotic potentiality
While the other deeply rooted in the ground,
Together generating infinite perspectives of the context at play, and  infiltrating the ones that strike a difference of significance

Key words:
Senses, intuition, exposure, acuteness, search

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The Gyezer embodies gazing as a state of observation with subtlety. This gaze is one without history or memory.


When the gaze captures an intense potentiality, it regulates by erupting.


This phenomenon is non-permanent and comes naturally as an unpredictable discharge.


The gyezer has a good belly where the process of transformation happens by burning the superfluous and
an excretion occurs.

Key words:
unpredictable, WHOLENESS IN INCOMPLETENESS, subtlety Intensity. Map of approximations
underground. Always active whether you see it or not.



Gamundiz is a playful explorer of the mind, longing to discover its qualities, explore its states, and tap into the intelligences that pulses through it, while walking its vast landscapes. 


Everywhere the Gamundiz looks it finds traces of intelligence. Some of it freely available, and some of it locked in concepts, forms, worldviews, waiting to be made accessible. With patience, Gamundiz sets aside assumptions and beliefs, and seeks ways to extract and free space from the patterns of thought occupying it. 


In rare moments, when least looking for it, some of the mist pulls back and yields, 


maybe a beautiful sight, maybe an understanding, an increased scent of freedom. But do not expect any lecture or recitation, for Gamundiz writes no lessons, all it will share is its passion with its fellow explorers.

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